Privacy Policy

Astra Dental Centre is a dental clinic located at Unit 120, 20061 Fraser Hwy, Langley, BC. We are the data controller responsible for your personal information collected through this website and our practice.

For any privacy-related inquiries, please contact our Privacy Officer at reception@astradentalcentre.com or call 604-533-8806.

We may collect the following categories of personal information:

Information you provide directly:

• Full name, email address, and phone number submitted via contact or booking forms
• Health history and medical questionnaire responses submitted through our new-patient forms
• Messages or inquiries you send to us

Information collected automatically:

• IP address, browser type, operating system, and device type
• Pages visited, time spent on pages, and referring URLs
• Interaction data collected via cookies and tracking technologies (see Section 6)

We use the information we collect for the following purposes:

• To respond to appointment requests and booking inquiries
• To communicate with you about your care, appointments, or questions
• To process and review new-patient intake forms
• To improve and optimize our website and services
• To comply with legal and regulatory obligations applicable to dental practices in BC
• To analyze website traffic and user behavior for marketing and improvement purposes (via Google Analytics and Google Tag Manager)

We will not use your personal information for purposes other than those identified above without your consent.

We process your personal information on the following bases:

• Consent: Where you have provided express consent (e.g., submitting a form).
• Contract: Where processing is necessary to fulfill an appointment or service request.
• Legal obligation: Where we are required to retain records as a regulated dental practice under BC College of Oral Health Practitioners (COHP) standards.
• Legitimate interests: For website analytics and improving our online presence.

We do not sell or rent your personal information to third parties. We may share information with:

• Service providers who assist us in operating our website and business (e.g., hosting, email delivery, form management), subject to appropriate confidentiality agreements.
• Regulatory or legal authorities where required by law, court order, or professional regulatory bodies.
• Referral practitioners where clinically necessary and with your knowledge.

All third-party service providers are required to use your data only for the specific purposes we direct and in compliance with applicable privacy law.

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect analytics data. Specifically, we use:

• Google Tag Manager (GTM-WCZCSHZH): A tag management system that loads analytics and marketing scripts on our website.
• Google Analytics 4 (G-P3XDSS2GYV): Collects anonymized data on how visitors use our website (pages visited, session duration, traffic sources). IP addresses are anonymized. Data is processed by Google Inc. and may be stored on servers in the United States. Google's Privacy Policy applies: policies.google.com/privacy.
• Meta Pixel (ID: 4281497735436793): A tracking pixel operated by Meta Platforms, Inc. (Facebook/Instagram) that helps us measure the effectiveness of our advertising. Meta may use this data according to its own Data Policy: facebook.com/privacy/policy.

You can control or disable cookies through your browser settings. Note that disabling cookies may affect certain features of this website.

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, or as required by law. Patient health records are retained in accordance with BC health records legislation (generally a minimum of 10 years from last patient contact, or until a minor patient reaches age 19 plus 10 years).

Website analytics data is retained per Google's standard retention policies (up to 26 months by default for GA4).

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include secure data storage, access controls, and encrypted transmission (HTTPS).

However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Under PIPEDA and applicable BC privacy law, you have the right to:

• Access the personal information we hold about you.
• Correct inaccurate or incomplete personal information.
• Withdraw consent for processing where consent is the legal basis, subject to legal or contractual restrictions.
• Request deletion of your personal information, subject to our legal retention obligations.
• File a complaint with the Office of the Privacy Commissioner of Canada if you believe your rights have been violated.

To exercise any of these rights, please contact us in writing at reception@astradentalcentre.com. We will respond within 30 days.

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children without verifiable parental consent. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will indicate the effective date at the top of this page. We encourage you to review this policy periodically. Your continued use of this website after any changes constitutes your acceptance of the updated policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

You may also contact the Office of the Privacy Commissioner of Canada if you are not satisfied with our response.